Our Philosophy

PremiumBrands.com is a selected collection of premium domain names, nearly all .com. I show each one with a starter site and a few possible directions because a name is easier to judge when you can see a company standing on it. Aitella.com earned its place for reasons I can give in a line: it is short, it is coined, and its first two letters name the field it was made for. The rest of this note is why I think that matters.

The morning we switched to Newswire.com

My view of names comes from a business I bought rather than started. In 2007 I acquired the press release distribution company running on i-Newswire.com. iNewswire.com followed in 2013, and in February 2015, after more than a year of negotiating for the name and consulting SEO professionals before anything changed, the business moved to Newswire.com. That is how carefully a working business has to move when it changes its name.

The morning of the switch, a prospect told one of our sales agents, “Oh yeah, Newswire.com. I’ve heard of you guys.” That was impossible; we had only just moved. Nobody outside the company had seen anything new from us that morning except the name, and it was already doing the introducing. It is still the clearest example I have that being taken seriously starts before anyone has seen the product.

Would I build on this?

I bought PremiumBrands.com before I had a plan for it. Premium names matter to me, and I knew that if I waited I would probably lose the chance; someone building a company could own it today, and a name that is being built on rarely comes back up for sale. I buy every name the same way, as an end user, with one test: would I build on this? The names I have not built on yet are the ones I am open to selling, and Aitella.com is one of them.

Aitella.com is easy for me to picture as a company. AI has made the first working version of a software product far cheaper to build, which lets more people who understand a real workflow test an idea of their own. It also makes the product easier to copy, and the part a competitor cannot copy is the name the first customers learned. So I question the advice to launch on whatever name is available and fix it once the company has made it. My own path to Newswire.com ran the long way: it was 2015 before the business I bought in 2007 was on the name I wanted for it.

Where Aitella.com goes from here

The starter site, the imagery and the articles here were prepared with OnlineBusiness.com, the strategy and development studio behind my work, to show one reading of the name. What gets built on Aitella.com is the buyer’s decision, and the roadmap included with the purchase starts from the buyer’s plan rather than from the concepts on this site. If I were starting from scratch, I would pick one workflow and one promise the product can keep, and let the name cover everything that comes after.

If Aitella.com is the name for the company you are building, tell me about the first product on the Inquire page. The Domain page sets out exactly what the purchase covers. If the name you really want is a different one, tell me that instead; through PremiumBrands I also help founders acquire names that are not in the collection. A great name won’t save a bad business. It does help a good one be taken seriously from the first conversation. A premium .com is a trust shortcut.